We are i-Run
We all have a good reason to run and push ourselves further. Runners are ours... i-Run is a French company, born from the motivation of passionate people who wanted to make the best equipment, the most expert advice and the most memorable experiences accessible to everyone. We are specialists, authentic, committed and independent. A 100% local company from Toulouse, 100% embodied by our teams, the quality of our offer, our stores and our customer service.
"Performance isn't just a goal; it's our driving force!"
Our mindset
Our adventure brings together a collective and very different talents around the same vision: performance is not an end in itself, it is our driving force... Always surrounding ourselves with the right people and questioning ourselves to move forward with our customers, our employees, our partners and our athletes.
#RUNSTOPPABLE
Enable everyone to thrive
Passing on values and sharing the benefits of sport to nurture everyone's motivation.
Whether you are a beginner in running, experienced or an expert, i-Run is alongside the great family of runners, during their first outings and their greatest achievements!
i-Run, a Toulouse-based company
Born and based in Toulouse, i-Run is the reference for running, trail running, hiking and fitness. Launched in 2007, the company draws on the expertise of its founders, from the company Sport Pour Tous / Couloir 4. Today, i-Run offers a wide selection of equipment with more than 150 partner brands: Nike, ASICS, Hoka, Salomon, adidas, ON, Brooks, Mizuno, New Balance, Saucony and many others. The company continues to grow with a strategy focused on technical and responsible products, as well as the opening of new stores and the launch of international websites, strengthening its reach across Europe. Thanks to its expertise and the depth of its catalogue, i-Run supports all athletes through its teams of passionate specialists.
More than 4 out of 5 employees recommend i-Run
80.6% of i-Run employees would recommend to their friends that they come and work for the company. We have also received two labels related to quality of life at work.
Happy At Work: rewarding the commitment and satisfaction of our employees.
WorkWell: recognizing quality of life at work.
Committed to gender equality, i-Run has 45% women and 55% men. This dynamic strengthens our ambition to build, through concrete actions, a responsible, human and sustainable company, serving its employees and customers.
i-Run, the choice of 100% integrated and local development
Since our beginnings in 2007, we have chosen rigorous online distribution, supported by a stronger presence at points of sale, both in stores and at events where we are a partner. Our aim is to connect with our customers and partners, wherever they are. To achieve this, our omni-channel platform has been designed, produced and deployed by us. It allows everyone to access all our services, our catalogue and benefits on our website, in stores and on dedicated stands at certain races.
All i-Run stores are integrated Conseil Stores, which means they are run by passionate managers who are i-Run employees. This model guarantees a high level of expertise and advice provided by running and trail running enthusiasts. In addition, our stores have terminals that complement your advisor's expertise and are dedicated to choosing your sports watch. Some also have stride analysis tools, allowing us to recommend the exact pair you need. They are also locally integrated through numerous run tests, brand events and partnerships with local races.
More than 450,000 items in stock with sprinter-level logistics
100% of the items offered at i-Run are in stock. This means several things:
- fast delivery: your order is shipped within 24 hours and free from €60 of purchase
- product knowledge: shoes, clothing, electronics, nutrition products and accessories pass through the hands of our expert teams. Our product pages are therefore written to advise you as effectively as possible and help you make an informed choice.
- specialization: sport is our passion! Running, trail running, hiking and fitness in particular. We specialize in these disciplines. Whether you are a beginner, an experienced athlete or a professional, we provide personalized and precise advice on choosing your equipment, supporting you in achieving your goals.
i-Run's approach is to offer high-quality gear from the best brands on the market. Every item we select is therefore tested by our teams and photographed in our studio to guarantee its features, performance and comfort. This ensures that you benefit from the best equipment for your sports outings!
Advising you, helping you push yourself further and enjoy every moment
Our teams are made up of running and trail running enthusiasts, race lovers, athletes, former athletes and experts who understand your specific needs. Whether you are a beginner runner, a regular runner or an experienced marathon runner, the i-Run teams are here to guide you towards the equipment best suited to your level and goals. Our stores offer a personalized welcome and collection of your online order. You can also try the products of your choice before placing your order.
Customer satisfaction is our priority
Our customer service is 100% in-house and integrated into our Head Office teams. We are committed to answering all your questions about our services or the products we distribute. We have dedicated teams for each country where i-Run websites are present. They can be reached by phone and email, and respond to your comments via Avis Vérifiés. The collection of reviews following your purchases on i-Run.fr is entrusted to this partner. The goal is to ensure complete impartiality in the publication of customer reviews. Avis Vérifiés works as follows: after each order, you automatically receive an email asking for your opinion. Once the review has been written, if it complies with the rules (no insults, no fake reviews and no personal data), it is published without any further moderation!
Committed to adaptive sports
i-Run is committed to adaptive sports and inclusion through sport, by supporting projects that make practice accessible to everyone. Alongside the Level Up association, we support amputees in their sporting journey, especially through solidarity challenges and support for para-athletes such as Nicolas Calvez. We also encourage innovation with Hopper, a start-up developing running blades made from recycled carbon, and support the association Ensemble déplaçons les montagnes, which enables people with disabilities to take on major sporting challenges. These commitments reflect our desire to make sport a driver of inclusion, self-improvement and sharing.
Partner of the French Athletics Federation
i-Run has been an official partner of the French Athletics Federation since 2013. Whether you are part of the French national team or simply practice sport for enjoyment, you will find all the equipment you need on i-Run to fully enjoy your passion. Discover a wide selection of clothing and shoes suited to all disciplines: track, running, trail running, marathon, Nordic walking, sprint, hurdles, throwing events and cross-country.
By your side on every terrain
i-Run also supports competitions that allow people to challenge themselves and, above all, come together to connect and share! We are a partner of many races, including some of the most iconic national and international events such as the Mont-Blanc Marathon, the SaintéLyon, the UTMB, the Barcelona Marathon, the MaxiRace, the Barcelona Half Marathon, the Paris Marathon, the French Cross-Country Championships, the EcoTrail Paris and the Meeting de Paris Diamond League.
Security, autonomy and performance at the heart of our systems
It is essential for us to be independent, agile and dedicated to our platform. Our website is 100% designed and produced in-house. It has been enriched over the years by the use of our customers and teams. We regularly carry out developments that improve the user experience, infrastructure and our information systems. i-Run is a member of the Data Ring association, promoting CSR and its implications for personal data protection.
Key milestones in i-Run history
- Creation of i-Run in Toulouse by Emmanuel Vidal, Yann Marigo and Stéphane Cadic, and launch of the i-Run.fr website
- Launch of the Belgian website i-Run.be
- Opening of the first i-Run store in Toulouse Sesquières
- i-Run becomes the official supplier of the French Athletics Federation
- Head office established in the Toulouse region, in Castelnau-d'Estrétefonds, with a 7,500 m² warehouse
- Opening of the new i-Run Toulouse-Labège store
- Opening of the new i-Run Castelnau-le-Lez store
- Launch of the Spanish website i-Run.es
- Opening of 3 new stores:
Saint-Jean-de-Védas
Rennes Centre
Chantepie
- Opening of the new i-Run Paris Marais store
- Launch of the German website i-Run.de
Launch on the European market
- Opening of 6 new stores in the Paris region and PACA:
Maisons-Alfort
Boulogne
Paris Mathurins
Aix Centre
Aix Les Milles
Martigues - Launch of the website for the European market i-Run.com
- New head office located in Toulouse-Balma
- Opening of 3 new stores:
Lyon République-Ferrandière
Marseille Pont-de-Vivaux
Lille Euralille - Launch of the Italian website i-Run.it
- Opening of 4 new stores:
Grenoble
Annecy
Nice
Bordeaux - First international i-Run store, opened in Barcelona
- Launch of 3 websites: i-Run Austria, i-Run Portugal and i-Run Netherlands
- Two labels obtained to reward collective commitment and the working environment at i-Run.
New i-Run store openings in 2026
- Marseille Centre
- Dijon
- Nantes
i-Run.ie is aimed at the Irish market!